Jerry Maguire. Before I get to that, though, let me give you a little background about me and what I do. I’m a recruiter, and I really enjoy my job. The ability to change a person’s situation by landing them that next big chance to further their career, take on a new challenge, and better their financial situation is a rush for me. Yes, there is good money to be made, too, but the enjoyment of making that offer and hearing the person on the other end of the phone pause to smile makes the money seem like nothing in comparison. That rush is only possible with one thing – personal attention and a deep connection with who you’re working with.

We all know that this is a candidate’s market. IT unemployment is at less than one percent and the top talent is already working a good job. Our goal is to get them to a great job. In order to present a candidate with an exciting new step you have to understand them, their needs, and the direction they want to go in. Candidates owe us no loyalty in this high demand market as they have the world at their fingertips. So how do you differentiate your conversation from every other recruiter, learn what they need, and become the one that lands them their next job? You take a page from Jerry Maguire. In the movie, the character Jerry Maguire pens a mission statement in the middle of the night meant to rock the business he is in. Maguire, a sports agent, recalls the words of his mentor, Dicky Fox , “the secret to this job is personal relationships,” and muses about his profession, saying that “we are losing our battle with all that is personal and real about our business.”

As a result of his words, Jerry Maguire loses his job but gains so much more, including the friendship and loyalty of his one remaining athlete. How, you ask? Personal attention. Recruiting isn’t “the people business,” it’s making it your business to understand people and what they need to get to where they want to be, and that’s achieved by giving those people your personal attention. It’s personal attention that proves to a candidate that you have their best interests in mind as they take on a new challenge; it’s personal attention that lets us know when we’ve found the right person for the clients that put their faith in us to bring them the best people for their company; and it’s personal attention that allows us to be ambassadors of the “kwan.”