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The Happiness Advantage

Recently I was watching top rated Ted Talks, and I came across Shawn Achor’s “The Happy Secret to Better Work.” In his speech, he talked about the reversal of our happiness formula. The formula most individuals try to follow is:

Social Marketing in 140 Characters

This blog was originally published on IBM’s website here. How to Use Twitter in the Information Technology Industry We live in a digital world where the average person is exposed to over 5,000 marketing messages per day. Only 18% of traditional TV campaigns generate a positive ROI and the average American spends 162 minutes on his or her mobile device per day.

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